Links

 Game Theory

* This Psychological Trick Makes Rewards Backfire - https://www.youtube.com/watch?v=1ypOUn6rThM

** A bunch of citation links and articles in the video description.

* Intrinsic vs Extrinsic reward in Don't Starve - http://web.archive.org/web/20130117075748/http://penny-arcade.com/report/editorial-article/intrinsic-vs.-extrinsic-rewards-in-kleis-latest-game-dont-starve

* Stanford Seminar - How to design addictive games - https://www.youtube.com/watch?v=iVgMILETn8Q

* The Magic of Making People Mad: Why you Can't Stop Playing Flappy Bird - https://www.gameskinny.com/ftlfy/the-magic-of-making-people-mad-why-you-cant-stop-playing-flappy-bird#:~:text=In%20the%20human%20brain%2C%20dopamine,surge%20of%20dopamine%20because%20"Hey!

* How to keep player's engaged by Game Maker's Toolkit 


Business

* How great leaders inspire action.

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